Collection: Inspired by Initio

Initio built its reputation on one idea: fragrance as a psychological force. Raw materials, bold compositions, bottles priced from €210 to €285. The results are extraordinary — and so is the spend. These Arabian Initio dupes capture that same dark, addictive intensity at a price that is far easier to justify.

Start with the most-searched dupe in this collection. Lattafa Badee Al Oud Honor and Glory is widely regarded as the closest Initio Oud for Greatness alternative on the market — and it costs a fraction of the €285 original. Prefer a set? The Lattafa Bade Al Oud Honor & Glory Set gives you more for less. For a second take on the same Oud for Greatness DNA, Afnan Supremacy In Oud and Zimaya Oud Is Great each offer their own interpretation of that smoky, resinous signature.